Population Projections - planning for the future

location iconWhen planning sales, territory or network strategies that will yield returns in 5, 10 or 15 years time it is critical you have access to up-to-date information that reflects the future orientation of the market you are working with.

By being able to understand demographic change, marketers and network planners can appreciate how their markets will evolve over time. Such intelligence can help you plan for future changes in demand and incorporate 'future now' thinking into strategies you are developing today - to take advantage of opportunities that may emerge tomorrow.

Population projections are developed using a wide range of government statistics and are available for the UK in 5 year intervals. They can be provided at either postal sector, post district, post area or output area level to suit your specific need. Split by gender and by age, this data can give you a powerful insight into the changing face of demographics over time in any micro-market.

Easily imported into MVPLUS, the projections can be displayed as themed maps helping you to understand and visualise how markets will change.

For retrospective analysis, our Census Changes Pack measures the change in local area demographics between 1991 and 2001. Please contact us for further details.