Strategy and planning

Creating a marketing strategy and the plan to execute it can be challenging and stressful even for the most experienced marketer. At Callcredit our digital marketing planning team work with businesses to provide expert advice and bring game-changing strategies to life. Our talented team seek to understand what you want to achieve and develop complete solutions that help you meet your marketing ambitions.

We can support you with:

Insight generation

Drawing on a pool of over 20 billion social posts, 45 million UK consumers and a wealth of email, search and paid advertising behavioural data, our planners generate fresh insight on your customers and markets to underpin your digital strategy and communications plan.

Audience planning

Our planners have been defining audiences for the last decade and can now bring you access to new and emerging techniques including the ability to use offline data and models to drive online activity. With over 2 million synchronized cookies the same targeting criteria you use in offline marketing campaigns can now be applied to digital display and mobile advertising in real-time, to increase direct response and cross-channel uplift.

Campaign Planning

Of course it's not just about one channel or interaction in isolation - our experience is that the best returns across the customer lifecycle are achieved by combining a number of elements and stages in the prospect or customer journey. This is where our digital campaign planning really brings it all together.

To find out more please contact us and one of our digital experts will be in touch shortly.

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