CAMEO Investor - understanding shareholder activity, financial sophistication and investor profile data

If you are trying to understand the financial sophistiShareholder & Investor Profile Data  by Postcodescation of your customers or are searching for highly affluent prospects we've got the perfect tool for you.

CAMEO Investor is a unique and powerful postcode classification which can play a vital role in helping you understand the wealth profile of UK consumers.

It has been built using data from over 13 million shareholder registers sourced from Company's House. By considering the number and value of shareholdings in each postcode, CAMEO Investor classifies the UK into 7 investor groups and 42 key segments.

These segments allow you to differentiate between serious investors, opportunists and those who have little or no means to invest in stocks and shares.

CAMEO Investor can be used to accurately profile and segment your existing customer base, as well as identifying new prospects who may present high potential returns.

CAMEO Investor can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.

For more information download the CAMEO Investor reference table