CAMEO Ethnicity - understanding cultural differences within neighbourhoods

In today's increasingly cosmopolitan society, insight Ethnic Group Segmentation
into regional concentrations of ethnic groups can pinpoint hugely valuable pockets of potential. Unlocking intelligence that can be used to develop sales, product and marketing strategies for a range of goods and services.

Segmentation Insight into 11 Ethnic Groups

Using data collected through the UK Census at Output Area Level, CAMEO Ethnicity provides insight into 11 different ethnic groups.

As well as using CAMEO Ethnicity to target or screen areas based on their racial composition, this type of intelligence can also be used in other ways. These include use by organisations to assess their retail catchments and accurately match their product range, services and even perhaps their human resourcing to cater for this audience.

CAMEO Ethnicity can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.