TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Detailed consumer insight to help you find more of your best customers in the UK

With 9 area segmentations in the UK we have one of the largest range of consumer classifications in the marketplace.

Local Area segmentations for the UK:

CAMEO UK A postcode classification for assessing the socio-economic and geo-demographic characteristics of UK neighbourhoods
CAMEO Income A postcode based classification system for assessing levels of affluence through household income
CAMEO Financial A postcode classification system for assessing credit risk through County Court Judgments, Bankruptcies and IVAs
CAMEO Investor A postcode classification system for assessing financial sophistication and wealth through shareholdings
CAMEO Unemployment A 20 group post sector based classification for assessing levels of economic hardship and poverty through unemployment levels
CAMEO Property A postcode classification for assessing wealth and the cost of living through property prices and council tax bands
CAMEO Welfare A postcode classification for assessing neighbourhood deprivation
CAMEO Ethnicity A postcode system assessing ethnic variances within local communities
CAMEO Workplace A powerful tool for retailers to profile weekday 9-5 populations to optimise promotion strategies based on the work day populations.


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