UK Household and Individual Consumer Classifications

Accurate targeting and segmentation using geo-demographics, financial, lifestyle, property, technological and attitudinal characteristics.

The key to a successful marketing campaign is understanding your consumers – knowing their lifestyle, their demographics, their behaviour and their preferences. At Callcredit we can help you achieve this extraordinary level of detail.

We’ll provide you with rich, accurate insight to help you communicate with UK consumers better than ever before – helping to reach the right audience at the right time and most importantly, deliver the right message.  

What are consumer classifications?

Consumer classifications are designed to help you understand your consumers at an extremely detailed level – allowing you to personalise and improve your communications.

What are the benefits of segmentation?

Our consumer classifications can tell you exactly who your customers are and this intelligence can be used to target customers according to certain criteria, such as age, credit behaviour or lifestyle so they’ll be more likely to convert and remain customers.

The benefits include:

  • Improving customer engagement
  • Being able to send the right message to the right audience at the right time
  • Improving customer retention by personalising your communications

In a nutshell, the more detailed your customer insights, the more effective your communications will be.

Individual level segmentations for the UK:

 CAMEO UK An individual level classification for assessing the socio-economic and geo-demographic characteristics of UK consumers
CAMEO Personal Finance 5 classifications built to assess the personal finance characteristics of customers and enable the targeting of prospects with similar profiles
Connected Technology Segments A unique individual level online and technology classification which segments the UK into 5 broad groups of consumers and 23 more detailed categories
Green & Ethical An individual level classification segmenting the UK into 13 groups based on attitudes to and behaviour around green and ethical issues

Household level segmentations for the UK:

CAMEO UK A classification for assessing the socio-economic and geo-demographic characteristics of UK households
CAMEO Lifestyle A household level classification system for understanding the age, affluence, lifestage and lifestyle of consumers
CAMEO Property Plus A classification of house prices which provides a current house price valuation and council tax band for every household in the UK
CAMEO Choices A targeting tool that segments the UK market by the likelihood of householders to have certain lifestyle traits and purchasing behaviours

What is segmentation used for?

Once we’ve compiled enough data to find out exactly who your customers are, you can use this information to:

  • Analyse customers
  • Identify areas of potential profitability
  • Evaluate local markets
  • Identify the needs of different geographical areas

You’ll be able to target the right people with the relevant messages – attracting new prospects, retaining existing customers and keeping your current customers engaged.

You’ll have real, accurate insight into the customers who mean the most to your business and you’ll be able to customise who you target across each marketing channel.

Example uses of Individual and Household classifications

Connected Technology Segments can be used to find out how your customers spend their time online. Find out how many of them own a computer or mobile device, what purchases they make online and what online entertainment they enjoy.

CAMEO Property Plus could be used to aim direct marketing at consumers according to their property price or council tax band. So whether you’re promoting luxury goods or value for money groceries, it’s never been easier to accurately target your audience.

Get in touch to see how we can help your business

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