TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.


Customer and Market Insight with CAMEO Australia

Better understand your customers and markets with Callcredit’s CAMEO Australia consumer segmentation and classification system.

CAMEO Analysis For Australia

Truly know your customers by revealing insights such as their age, household composition, house type, tenure, mortgage cost, income, employment sector, car ownership and internet usage with CAMEO Australia.

CAMEO Australia is provided at the ultra-granular Meshblock level. With over 347,000 zones in Australia and an average of just 23 households within each.

CAMEO provides the following, additional descriptive variables:

  • Presence of children
  • Adult age
  • Income
  • Weekly rent
  • Household size
  • Occupation
  • Education

Insurers and financial services users of CAMEO can benefit from further insurance expenditure variables at an ultra-granular level of geography:

  • Household insurance
  • Medical insurance
  • Life insurance
  • Sickness insurance

CAMEO can be used to segment consumers using 53 descriptive categories and 10 discriminative marketing groups:

Group Description Household %
1 Upper Crust 7.34%
2 Urban Achievers 13.48%
3 Flourishing Families 9.82%
4 Enterprising Households 13.61%
5 Home Comfortable 11.06%
6 Aspiring Communities 8.21%
7 Hardworking Neighbourhoods 17.62%
8 Modest Means 9.13%
9 Stretched Society 6.03%
10 Edge of Town Toil 3.70%

Your customer records can be appended with CAMEO intelligence quickly, easily and securely via our in-house bureau service or CAMEO-Online web-portal.

Discover the Power of CAMEO Australia Today

Contact us today to understand how your organisation can increase revenues and reduce cost using Callcredit’s powerful CAMEO intelligence. Example cases of personalised CAMEO insight can be shared with you free-of-charge to prove the value of better understanding your customers and markets with CAMEO Australia.

View and download a copy of the CAMEO Australia Table by completing your details below: