TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Optimise your marketing spend and deliver highly targeted campaigns to your existing customer base and hot prospects

Consumer segmentation for the Mexican market

CAMEO is Callcredit’s leading consumer segmentation tool designed to help you really get to know your customers and prospects.

CAMEO helps you:

  • Find potential profitable lookalikes
  • Identify ways to increase the value of existing clients
  • Boost customer retention
  • Optimise your marketing spend
  • Increase your cross-sell & up-sell opportunities

More targeted campaigns to the people you need to talk to

CAMEO has been designed to help marketers like you be more targeted in their approach. Giving you the opportunity to gain insight into a customer or prospect’s age, interests, where they live, life stage, education, income and property size. Meaning you can campaign much more effectively and get the appropriate messages across to your target audience through the right channel and subsequently increase ROI.

How does it work?

You can start gaining insight by using a set of customer or prospect addresses from your database. This is then matched against CAMEO’s 48 discriminative categories and organised into 10 key marketing groups. Each of which are built using a range of contributed transactional data, population census and government registers at a geographical level. 

To find out more, contact the CAMEO team today to understand how your organisation can benefit from CAMEO. 

Contact us

Other services available across Mexico:

Network Planning Collections Fraud and Verification
Our versatile tool MVPlus can be used for both market analysis and strategic retail planning. Giving both insight into where stores should be positioned and also insight into your target prospect groups. Understand affluence levels of your customers and prospects so that you can get a greater insight into what disposable income they have. International identity verification checks designed to verify names, addresses and date of births in real-time.