Global Customer Segmentations - targeting the world

All over the world marketers have the same challenges: to understand who their customers are, where they live and what they 'look like'.

CAMEO provides a unique series of powerful and discriminative consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighbourhoods across the world. It enables marketers and analysts to segment, profile and analyse customers and markets, using this intelligence for database marketing, customer segmentation exercises and network planning.

CAMEO intelligence helps organisations locate and target profitable consumer types and develop successful customer retention and value building strategies. It also provides retail and media planners an acute understanding of geographical markets and the consumers they serve, ensuring that local marketing initiatives are implemented with utmost confidence.

CAMEO International Customer Classifications

Not only can we provide individual CAMEO classifications for 40 nations, we also have a single global classification which segments across borders. CAMEO International enables users to consistently segment, analyse and target the global consumer universe.


IncomeFocus can identify affluence levels across 40 nations by providing an accurate income measure at an ultra-granular level in local currency. Using comprehensive datasets IncomeFocus will reveal exactly who can afford to spend what.

CAMEO for Insurance

CAMEO can be used across the globe by insurers to boost the acquisition and retention of profitable policyholders. Identify the key characteristics of low-risk policyholders by understanding where these individuals live and how you can target them.

CAMEO segments consumers worldwide and is built using the latest available Census, Government and commercial data. We have the following directories available:

Global CAMEO map

"We have chosen CAMEO because of its excellent value, multi-region scope, and ease of use.  CAMEO will allow us to better understand our customer's needs and develop appropriate offers to suit those needs" Marketing Database Manager, Aegon Direct Marketing Services Europe

View and download CAMEO Tables- Quick reference tables summarise the key demographic & socio-economic characteristics of each group & category