Multi Channel Data - Including Direct Mailing Lists

Faced with increasing regulation and consumer opt-out, providers of marketing data lists have been under severe pressure to fill the ever widening data gaps with new, relevant and recent data sources. Our Define database is the culmination of a continued data collection programme both online and offline through our partnership scheme. 

Multi-Channel Services

Comprising a wide range of consumer targeting attributes, Define contains both actual and modelled datasets that arm marketers with the key variables they need to drive successful customer recruitment, retention, reactivation and cross-sell campaigns. It also caters for truly integrated direct marketing campaigns by delivering access to multi-channel touch points of significant volume within a direct marketing mailing list.

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