New management team for Callcredit’s Marketing Solutions division announced

21 September 2016

Steve McnicholasFollowing the appointment of Steve McNicholas as managing director of Callcredit Information Group’s Marketing Solutions division in April, McNicholas has put a new leadership team in place as the business structures for future growth.

The new, seven-strong team sees specialists from across Callcredit’s Marketing Solutions division move into new roles and consists of Chris Prior who will head up the division’s retail, financial services and automotive teams; Ryan Kemp who heads the partnerships team; Gary Childs, head of insight & commercial development; Cyril Law, technical solutions director and Paul Braithwaite, who has been appointed as commercial manager. Two members of the team who joined Callcredit last year, Rick Lamb, head of operations at Latitude Digital Marketing, and Andrew Kimberley, head of digital sales and strategy, also at Latitude, continue as part of Marketing Solutions’ leadership.

Speaking about the new leadership team, McNicholas said: “We believe that success is achieved through genuine partnerships with our clients.  As we refocus our Marketing Solutions business, we needed a team in place who can help our customers grow their businesses by helping them unlock the value of data and enabling them to effectively engage and communicate with their existing customers as well as acquiring new, lower cost, more profitable customers. ”

Callcredit’s Marketing Solutions division converts data into insight and intelligence, giving businesses the knowledge they need to navigate the complex world of data to achieve their marketing objectives.

Callcredit’s Marketing Solutions division is focusing on offering a broad range of products and solutions across four key areas, including:

1. Customer Data Management: data cleansing, management and single customer view.
2. Customer Insight: segmentation, customer enrichment, profiling and analysis.
3. Marketing Databases: campaign management and execution.
4. Customer Engagement: acquisition and retention targeting, lead generation and digital marketing.

Earlier this month, the company released marketing data with enhanced consent from its Define database, one of the largest, most accurate and most verified consumer database of its kind in the UK. This followed the decision in January to strengthen its requirements regarding the form and content of the Fair Processing Notices (FPN) and supporting Privacy Policies  used by its data suppliers to gather marketing data, and to suspend the supply of data for prospecting by telephone, email and SMS from its Define database until it could meet this new standard.

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