TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Player Retention

Get better acquainted with your customers. Then they'll stay and play

We'll help you get to know your players, one by one by building and maintaining a clean and accurate single customer view database and enhancing transactional behaviour with data about the player, their families, their home and lifestyle, their wealth and finances and even their technology usage. We'll also add multi-channel contact details so you can converse with them through the channel they prefer.

We'll deliver detailed customer insights through segmentation and profiling to help you differentiate your messaging and confidently execute integrated multi-channel retention, cross-sell and win-back campaigns that work. Whether targeted via direct mail, email, landline or social media channels we'll help you contact and service your customers in the most effective way and keep them playing for longer. 

By working with Callcredit we have transformed the way we use our marketing database. More people within the business can benefit from the analysis and reporting tools and effective customer communications can now be issued in an even more timely fashion. We look forward to continuing to work with Callcredit to further improve our marketing database.

Marketing Database Manager, William Hill

To find out more about our Gaming Solutions please contact us and one of our Gaming specialists will contact you shortly. 

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